Elevate GeoGard


Elevate (formally Firestone) has been active in the lining business for over 40 years, supplying high-quality EPDM geomembranes on hundreds of successful projects all over the world.

Elevate’s GeoGard EPDM is a strong, flexible and elastic geomembrane that provides a dependable waterproof solution for a long period of time. It offers unique features and benefits for a wide variety of agricultural, industrial and environmental applications.

The proven performance of GeoGard EPDM in thousands of exposed applications have made it the liner of choice!



  • Dairy effluent ponds (FDE)
  • GeoSmart Eco-silage cover
  • Constructed wetlands
  • Stormwater detention tanks
  • Lined dairy stand off pads
  • Landfill cover


GeoGard EPDM is a strong, flexible and elastic geomembrane that will keep its exceptional performances for a long period of time.

Exceptional longevity

The chemical composition of the GeoGard EPDM geomebrane and the fact that it is vulcanized means that it benefits from an unmatched resistance to UV, heat, ozone, microorganisms and extreme weather conditions. Projects installed over 40 years ago are still functional and are therefore living proof of this durability.

High flexibility

GeoGard EPDM remains highly flexible, even at low temperatures down to -45 °C and after several decades of exposure. This facilitates installation, as the geomembrane adapts easily to irregular shapes and lays flat on the substrate, whatever the outside temperature. When mechanically stressed at low temperatures, GeoGard EPDM retains all of its flexibility and its resistance is not jeopardized.

High elastic elongation

Given the significant level of cross-linking in its carbon chains, the GeoGard EPDM geomebrane can be elongated over 300% in all directions and return to its initial form afterwards. This high elasticity allows it to absorb the substrate’s movements without affecting its physical properties.

High puncture resistance

Thanks to its highly flexible and elastic nature, GeoGard EPDM also offers excellent static puncture resistance. This is a very important characteristic to withstand the mechanical stresses which the geomembrane sustains during installation and service life, and consequently guarantees the long term watertightness of the lining system.

High resistance to hydrostatic pressures
GeoGard EPDM has almost unlimited resistance to hydrostatic pressure, which allows it to be used in deep, large capacity water reservoirs.

High friction angle

GeoGard EPDM has a high friction angle (27.5°), which facilitates the installation process, as workers do not slide on it and the geomembrane stays in place. Because it is more stable on the slopes, it does not require the use of textured geomembranes if covered. It also reduces the risk of accidents during installation and use.

Quick and easy installation

The installation and assembly of the GeoGard EPDM geomembrane are extremely simple and allow for a perfect finish. Elevate’s accessories and the membrane’s flexibility allow sealing even the most intricate details. No special equipment or heat are required and the number of seams is limited thanks to the large dimensions of the panels (covering from 93 m² up to 930 m²). The completion and quality of the seams are not affected by folds or waves, which are likely to form with temperature variations. Easy to repair Given the inert nature of the GeoGard EPDM geomembrane, its composition does not vary over time. Consequently, it can still be assembled and/or repaired many years after being installed and having been exposed to climatic elements. Repairs are quick and easy to carry out.

Environmentally friendly

GeoGard EPDM geomembranes is an inert material with low environmental impact during production and use. In addition, Elevate’s EPDM manufacturing facilities have received ISO 14001 certification, a testimony of the company’s commitment to environmental management.

Firestone Lining Systems becomes Elevate Lining Systems.


Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate. Building on Firestone’s iconic brand and legacy, Elevate represents Holcim’s commitment to deliver superior quality and innovation with advanced building solutions. The Elevate brand will provide the highest quality products and solutions to solve the industry’s shared challenges.

Under the new Elevate brand, the people, products and standards trusted in the industry will remain the same. Sales Representatives and distribution networks will continue to provide the same superior customer service and product support. Customers will see Elevate evolve as the brand name on trusted products like RubberGard™ EPDM and UltraPly™ TPO, all of which will remain in the market. Plus, the high-quality solutions, network of licensed applicators and industry-leading warranties will remain unchanged.


Firestone Building Products is becoming the Holcim Building Envelope division within its Solutions & Products Business Unit. It unites a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential customers around the world. While the core of the company remains the same, Holcim’s building envelope division will be committed to developing the highest quality products and processes globally—raising the standards of building solutions by ensuring they are both innovative and sustainable, while also addressing local needs.

“Together, Holcim and Elevate are committed to growing to new heights with our customers and partners,” continued Gentoso. “We look forward to building our new future together!”


Firestone Building Products is becoming Holcim. Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving circular construction as a world leader in recycling to build more with less. Holcim is the company behind some of the world’s most trusted brands in the building sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Geocycle, Holcim, Lafarge and Malarkey Roofing Products. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

Holcim building products


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Commercial Product Brochures

GeoGard EPDM general brochurePDF1.9 MB

Safety Data Sheets

Click here for Safety Data Sheets (SDS)

Technical information Sheets

Click here for Technical information sheets

Geosmart silage cover
Stormwater detention tanks
Constructed wetlands and other agri applications
Dairy effluent ponds
Lined dairy stand off pads
Technical training


Eco-Silage cover

Hole repair

Pond safety

EPDM seaming

Dairy pond

Dairy pond

Covertex Silage cover